A Level Sociology OCR Test 2025 – 400 Free Practice Questions to Pass the Exam

The term 'prosumers' in the context of media refers to individuals who actively participate in the creation and consumption of media content. This concept emphasizes the blurring lines between producers and consumers, highlighting the empowered role of users in the digital age. Prosumers are not just passive recipients of media; they engage with, share, and produce their own content, thereby influencing the media landscape. This is particularly evident in social media platforms where users create videos, write blogs, and share personal experiences, all while interacting with the content created by others.

In contrast, the other options do not accurately capture the dual role that prosumers play. An idea like individuals who solely consume media without interaction disregards their active contributions. Similarly, those who create media but do not engage with it miss the essential interactive component of the prosumer experience. Lastly, individuals who avoid media entirely falls outside the scope of 'prosumers', as the term inherently includes an active involvement with media.